Swisstrax supplies modular flooring for Barrett-Jackson events across the country totaling over 100K sq.ft. The Swisstrax tile system, specifically Ribtrax, is most well-known for the Staging Lanes. The Barrett-Jackson Staging Lanes is roughly 5000 square feet in which every vehicle crosses over before making its much anticipated showing on the auction block. The staging lanes is where television personalities will talk in depth about the vehicles as well as anxious bidders are able to take a final look. The Staging Lane floors are some of the most recognized floors in the auction industry. Swisstrax tiles can also be found in Barrett-Jackson memorabilia tents, VIP areas, future auction showcase areas, and many others during an auction event. You will even find Swisstrax flooring in the Barrett-Jackson Collection Showroom in Scottsdale, AZ.
Mother’s Polishes has been using Swisstrax tiles for their trade show events all over the world. Since 2015, Mother’s uses Racing Red and Slate Grey Ribtrax to match their branding. Swisstrax flooring can also be found at many Mother’s Polishes training events and facilities.
Since 2014, Swisstrax flooring has partnered and licensed with Petty’s Garage, another iconic name and brand in the automotive market. Swisstrax was used to help revamp the Petty Museum and can still be walked on when visiting the facility in Randleman, NC.
Rockstar Performance Garage
When Rockstar Performance Garage moved to their new facility in 2012, they choose Swisstrax as a partner. They wanted to splash the yellow and black Rockstar colors in as many places as possible, including their shop floor. With complete builds taking place in the facility, Rockstar Performance Garage was looking for a modular tile that could put up with the “torcher test” as they would call it yet bleed the brand colors of Rockstar.
Swisstrax modular flooring has been a licensed product for Shelby American Inc. since 2013. This legendary brand and what it stands for is a perfect partnership for Swisstrax products. Swisstrax is fortunate enough to have a portion of our cliental that owns a piece of automotive history with the Shelby Cobra or Mustang and it is an honor to outfit these garages with Shelby flooring.
Swisstrax is a partner with Tint World, the leader in tint shop facilities. Swisstrax products has been chosen to be the modular flooring choice for new TW franchisees. Tint World chose Swisstrax flooring products to add another element of branding to their facilities. With custom matched colors, and custom branding utilizing our Graphictrax products, this was an easy fit for Swisstrax and Tint World to team up.
“At every Barrett-Jackson event, it is our goal to raise the bar of our customer experience from the event before. For years, many of the most attractive displays at our events have used Swisstrax Flooring. To create an unforgettable first impression during our 50th anniversary celebration at the 2022 Scottsdale Auction, we decided to outfit our 40,000 square foot entrance tent from end to end with Swisstrax. This consistent look of the floor impressed our attendees and helped showcase our sponsors’ products perfectly.”
- Peter Lubell
Vice President of Corporate Partnerships, Barrett-Jackson