Recent Press Releases
Swisstrax Floors Record Shattering Crowds
Mohegan, CT. June 23-25th, 2016— This past weekend Swisstrax reinforced their bond with Barrett-Jackson, The World’s Greatest Collector Car Auctions™ at their Northeast Inaugural Auction. Absolutely blowing away expectations at this event with number of consignments, registered bidders, attendees and sales of cars as well as automobilia, Barrett Jackson truly delivered.
Over 45,000 SQFT. Flooring Dodge, Ford, GM, Bentley, & More.
As a long-time partner to Barrett-Jackson, Swisstrax flooring is seen at each of their auction events, but never have so many guests walked in such style. As Barrett Jackson tickets sell out Friday and Saturday, the gates opened not only to classic car collectors, but garage flooring fanatics. Experiencing Mohegan Sun for the first time along with Barrett-Jackson, Swisstrax Director of Sales, Josh Nelson said, "This event far surpassed my expectations, and ended up being a record setting show. It wasn’t just the new location that brought this auction to life, but the people. From being warmly greeted by Mohegan Sun staff to enthused customers and their questions, we were honored to share this weekend with Barrett Jackson as well of the rest of the sponsors."
Swisstrax Interlocking Flooring Introduces New Products Vinyltrax and Graphictrax at EXHIBITOR 2016
Swisstrax has led the market in modular flooring for over two decades. Combining the convenience and reliability of an interlocking flooring system with appealing and quality top notch designs, Swisstrax introduces new products Vinyltrax in seven design patterns and Graphictrax, a premium, customized printed tile solution for company logos and large images. The new tiles will be showcased in EXHIBITOR booth #1757.
Vinyltrax is a new interlocking tile that features a range of commercial grade vinyl in realistic finishes set within a raised polypropylene plastic base. The base features the same patented channeling system as their Ribtrax tiles, ensuring maximum airflow underneath while providing a sturdy, comfortable feel. The channeling system also accommodates electrical or audio/visual cabling.
The tile measures 15.75”L x 15.75”W x 0.75”H. Vinyltrax was designed for applications that include: exhibit halls, trade show booths, VIP or specialty events and galas, dance floors, weddings and activity areas. The tile is ideal for indoor or outdoor tent events.
“It’s very exciting to introduce our new full line of Vinyltrax tiles,” said Randy Nelson, Swisstrax President and CEO. “These new modular tile options create a beautiful looking floor that is simple and efficient to set-up.”
Swisstrax Garage Flooring Outfits Motorz TV Set
Entering its seventh season, Motorz TV receives a garage flooring makeover with Swisstrax interlocking floor tiles. The popular DIY Automotive Improvement® series is filmed out of a standard residential two-car garage that was converted into a full television studio. Executive producer and host of Motorz, Chris Duke, said, "This is the third flooring that I've installed in the studio. I started out with other very hard plastic tiles followed by a very soft flooring solution. Swisstrax is by far the best looking and easiest to install flooring."
Choosing Swisstrax's most popular interlocking tile, Ribtrax, Duke and his daughter, Melanie, installed all of the full tile pieces within two hours. Duke then cut-to-fit the remaining tiles in accordance to his walls and other permanent or immoveable objects and structures. Installs of Swisstrax flooring do not require any special tools; however, when applicable, cuts can be made using a jigsaw, circular saw or table saw.
"We've watched Chris and the Motorz TV team in action for many years," said Jesse Stolp, Swisstrax Vice-President of Operations. "Since Motorz concentrates on DIY automotive improvement projects, and being that our tiles are a DIY install product, there was no doubt that Chris would be a great ambassador to demonstrate the ease in which our flooring tiles can be installed and maintained."
Swisstrax Becomes Official Flooring of Gretzky Hockey School
Swisstrax, the manufacturer and distributor of the “World’s Finest Modular Flooring”, has become the Official Flooring of Gretzky Hockey School (GHS). Swisstrax’s Sportrax interlocking tiles were first used by GHS last June at their Simi Valley hockey camp. The flooring was used for their outdoor hockey court where participants learned stick handling and agility skills that would easily transfer over to the ice. “The Sportrax flooring is great for our outdoor hockey courts because it has a smooth surface with the right amount of grip,” said Ty Gretzky, founder of GHS.
GHS recently expanded their program to eight cities throughout North America. At GHS, youth hockey players learn skill development during a one week camp. GHS is operated by the Gretzky Hockey family and friends within the hockey world. “We couldn’t be happier with the product,” said Gretzky. “It is durable and perfect for our off ice activities. I highly recommend Swisstrax for any outdoor hockey activities.” In 2016, Sportrax will be used at the Simi Valley, California, Coeur D’Alene, Idaho and Burnaby, British Columbia hockey camps where an outdoor hockey court is used in conjunction with the program.
Swisstrax Signs Licensing Agreement with John Deere
Swisstrax®, the leading manufacturer and distributor of modular flooring tiles, announces their new licensing agreement with John Deere, a leading manufacturer dedicated to those who are linked to the land – farmers and ranchers, landowners, builders, and loggers. New Swisstrax product offerings will reflect John Deere’s iconic logo and brand colors.
Swisstrax Vice-President of Operations, Jesse Stolp, said, “I grew up in the plains of South Dakota and spent the first 22 years of my life there. To be associated with one of the world’s most recognized brands is humbling and a great honor for Swisstrax.”
Swisstrax Signs Licensing Agreement with Dodge
Swisstrax®, the leading manufacturer and distributor of modular flooring tiles, announces their new licensing agreement with Dodge. As a licensed partner, Swisstrax will introduce custom logo tiles that integrate the Dodge family of brands including SRT, Viper and HEMI. Swisstrax also introduces a new line of Dodge branded car pads (available in four inspired designs), anti-fatigue mats and parking guides.
Jesse Stolp, Swisstrax Vice-President of Operations, said, “I cannot express the excitement we have to be a licensed partner to Dodge, a true giant among the automotive sector. We look forward to working with such an iconic brand.”
Swisstrax Flooring Chosen for Gretzky Hockey School’s Outdoor Courts
The popular Gretzky Hockey School (GHS) is a traveling school that visits several cities spanning North America. In its second year of operation, GHS has five city stops on its current 2015 schedule. Providing the next generation of budding hockey players with champion skills, GHS utilizes both indoor ice rinks and outdoor hockey floor courts for their instruction.
In the recent Simi Valley, California GHS camp, over 2,100 sq. ft. of Swisstrax was installed for use as the outdoor hockey court. Using Sportrax, Swisstrax’s premier sports and outdoor modular flooring tile, students and instructors had a smooth surface with the right amount of grip for stick handling while also working on agility skills that would easily transfer over to the ice.
Swisstrax Floors 85,000 Sq. Ft. at Indian Wells Tennis Garden's 2015 BNP Paribas Event
From the top on the special Media Deck Floor to the sprawling grounds of the Indian Wells Tennis Garden (IWTG), Swisstrax modular flooring covered 85,000 square feet of the venue during the annual BNP Paribas Open, the largest ATP World Tour and WTA combined two-week tennis tournament, held March 9th through the 22nd.
An alternative to carpet and other types of flooring typically used during the event, Swisstrax’s Ribtrax open-profile tiles were used in the retail store, the sponsors tents and exhibits including the Emirates Garden Club and World Tour Challenge, Jeffrey Scott-Fine Magnetics, Bank of the West, Fila, Esurance, Tennis Warehouse and dozens of additional sponsor exhibit areas. With even one Swisstrax rental tile, over 200 pounds of carpet and carpet padding will be kept out of landfills over the course of its lifetime. “We recycle 100% of the rental tiles and they start their life over again!” said Swisstrax President and CEO Randy Nelson.